Archive for the ‘online marketing’ Category

Avoid Being A Marketing Scam Victim

Saturday, November 15th, 2008
by Tim May

There are lots of online agurusa out there offering information about internet marketing and services. Sometimes it seems like these people are well-qualified and have shining backgrounds. This is why a lot of incautious people are taken in by fake internet marketing \”gurus\”.

Unfortunately, very often people who try these online marketing programs are left aholding the baga. Often they are baffled as to exactly how they got taken. A lot of online marketing ploys have one goal - to get your money in exchange for little or nothing. This unfortunate set of circumstances causes trouble for legitimate online marketers who lose business because of the dishonest actions of others.

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Using Search Engine Optimisation to Generate Leads

Wednesday, October 22nd, 2008
by David B. Ascot

When you do search engine optimisation, you are increasing your website’s rank among search engines such as Yahoo, Google and MSN. In Australia, Google is the main search engine with over 80% of the search engine market share. Tests have also revealed that Google searches almost always become either sales or inquiries much more often than searches by other major search engines do. In other words, this means that Google gives you the most high-quality search traffic. This is why you should focus your efforts to optimise on Google.

Once you rank well on Google you normally find that you rank pretty well on the others anyway. I’ll talk you through a three step process for doing search engine optimisation. Obviously, it’s a fairly complex topic and companies spend thousands of dollars for getting this done for them. It all comes down to a pretty much core three-step strategy.

Have You Wondered What A Blog Is?

Tuesday, October 7th, 2008
by Don Bethune

The World Wide Web, ever increasing in its popularity, has become a novel way for people to share information with each other. Although people continue to make use of the old standbys of email, instant messenger and chat, they have now begun to communicate in the form of an online journal that allows others to participate and comment on their writing. These journals, or Blogs, are becoming all the rage, some being written by stars and others by corporations.

Depending on your desires, your blog can be a simple diary that you share online or a way of telling the entire world your views on politics. It can follow media articles, or allow consumers a more intimate connection to a business. Some family members have blogs that keep them in contact with far flung relatives.

Simple website optimsiation for everybody

Friday, October 3rd, 2008
by Gregory Tomkins

In order to attract and continue attracting the right sort of visitors to your web site you need to ensure that it is effective in its delivery of information and functionality. If there is no value to your VISITORS then they will not return and to have them return is what you want. You also need to ensure that they take some form of action that leads to business opportunities for you.

Research shows that only 40% of websites are indeed effective. My personal experience would put the figure MUCH lower. How do you measure effectiveness. As the owner of the website you can answer that question by asking yourself - To what extent does my website positively contribute to the way in which I conduct my business.

Article Marketing: An Easy Way To Promote Yourself!

Friday, October 3rd, 2008
by Rob Metras

There are hundreds of ways to promote yourself and your website on the internet. One of the easiest ways is through article marketing. If you are running a website, you have some knowledge to share with others. What better way to share your knowledge than with article marketing?

Many people look through online articles to get information on any given subject, everything from colicky babies to planning the retirement trip of a lifetime. Everyone has some experience in some area; you can share with others through your experience or love of a subject.

Numerous articles can be written on your subject. You can begin with a general overview, telling what you know about your subject and your experience with the material you are offering. This will show your readers how knowledgeable you are. Then, add more articles, going more in-depth with your subject matter. Let people know that you have something interesting to share. This will make them want to go to your website and buy what you are selling.